RAMP in “Retailers Become the New Ad Networks”
LiveRamp Holdings, Inc.
LiveRamp supplies privacy-safe identity, data collaboration and clean-room infrastructure that helps retailers activate purchase data without third-party cookies.
RAMP impact map — “Retailers Become the New Ad Networks”
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Jul 20, 2021 – Jul 21, 2022 · 254 sessions
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Full story
Retailers Become the New Ad Networks
Purchase data and closed-loop measurement are pulling advertising budgets from agencies and the open web into digital storefronts.
BULL side — LiveRamp supplies privacy-safe identity, data collaboration and clean-room infrastructure that helps retailers activate purchase data without third-party cookies.
Read the full Retailers Become the New Ad Networks storyBull side
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RAMP in “Retailers Become the New Ad Networks”
AcceleratingExposure: not rated yetPurchase data and closed-loop measurement are pulling advertising budgets from agencies and the open web into digital storefronts.
LiveRamp supplies privacy-safe identity, data collaboration and clean-room infrastructure that helps retailers activate purchase data without third-party cookies.
- Streaming Learns to Make Money
RAMP in “Streaming Learns to Make Money”
FadingExposure: not rated yetPassword enforcement, ad tiers and tighter content budgets are converting streaming scale into cash flow while linear television keeps shrinking.
LiveRamp provides identity resolution and data-collaboration infrastructure that helps advertisers target and measure audiences as television budgets migrate to connected TV.
Bear side
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