PERI in “The Web Loses Its Clicks”
Perion Network Ltd.
Perion has material exposure to search monetization and open-web advertising channels that may weaken as queries produce answers instead of outbound clicks.
PERI impact map — “The Web Loses Its Clicks”
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Aug 25, 2025 – Aug 25, 2026 · 252 sessions
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Full story
The Web Loses Its Clicks
AI answers and agents are replacing links, weakening the economics of search, marketplaces and the open web.
BEAR side — Perion has material exposure to search monetization and open-web advertising channels that may weaken as queries produce answers instead of outbound clicks.
Read the full The Web Loses Its Clicks story