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MarketStoryBook

The New York Times Company in 2 stories

The narratives NYT currently appears in, with its side and exposure in each.

Bull side

2 stories
  • The Web Loses Its Clicks

    NYT in “The Web Loses Its Clicks”

    StableExposure: not rated yet

    AI answers and agents are replacing links, weakening the economics of search, marketplaces and the open web.

    The New York Times' subscription base, recognized brand and direct reader habit reduce its dependence on open-web advertising and commodity search traffic.

  • AI Agents Tax the Open Web

    NYT in “AI Agents Tax the Open Web”

    FadingExposure: not rated yet

    Answers replace links, rewarding platforms with proprietary audiences while starving businesses built on search referrals.

    A large direct subscriber base, strong brand and proprietary journalism reduce dependence on search referrals and strengthen its hand in AI-content negotiations.

Bear side

0 stories

No bear-side stories for NYT yet.