SE in “Retailers Become the New Ad Networks”
Sea Limited
Shopee monetizes merchant competition for product visibility through search ads and other seller-funded marketing products tied directly to marketplace sales.
SE impact map — “Retailers Become the New Ad Networks”
How this story travels from the headline to SE’s own business — positive, negative or mixed, direct or indirect, the mechanism, and how strong the exposure is.
Loading SE impact map…
Price history, marked with story events
Oct 12, 2020 – Oct 11, 2021 · 252 sessions
Prices updated during market hours · refreshed about every 30 minutes while the market is open · delayed data, not for trading decisions
Numbered markers tie price moves to earnings, trial or study results, management comments and analyst or demand data. Loading events…
Full story
Retailers Become the New Ad Networks
Purchase data and closed-loop measurement are pulling advertising budgets from agencies and the open web into digital storefronts.
BULL side — Shopee monetizes merchant competition for product visibility through search ads and other seller-funded marketing products tied directly to marketplace sales.
Read the full Retailers Become the New Ad Networks story