IAC in “The Web Loses Its Clicks”
IAC Inc.
Several IAC internet properties depend on search referrals and performance marketing vulnerable to zero-click answers.
IAC impact map — “The Web Loses Its Clicks”
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Aug 8, 2023 – Aug 8, 2024 · 253 sessions
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Full story
The Web Loses Its Clicks
AI answers and agents are replacing links, weakening the economics of search, marketplaces and the open web.
BEAR side — Several IAC internet properties depend on search referrals and performance marketing vulnerable to zero-click answers.
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IAC in “The Web Loses Its Clicks”
StableExposure: not rated yetAI answers and agents are replacing links, weakening the economics of search, marketplaces and the open web.
Several IAC internet properties depend on search referrals and performance marketing vulnerable to zero-click answers.
- AI Agents Tax the Open Web
IAC in “AI Agents Tax the Open Web”
FadingExposure: not rated yetAnswers replace links, rewarding platforms with proprietary audiences while starving businesses built on search referrals.
IAC's portfolio of internet properties is broadly exposed to declining organic search referrals and higher customer-acquisition costs.