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MarketStoryBook

HD in “Retailers Become the New Ad Networks”

The Home Depot, Inc.

Bull sideAcceleratingExposure: not rated yet

Orange Apron Media gives suppliers measurable access to Home Depot's large base of high-intent home-improvement customers.

HD impact map — “Retailers Become the New Ad Networks”

How this story travels from the headline to HD’s own business — positive, negative or mixed, direct or indirect, the mechanism, and how strong the exposure is.

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Price history, marked with story events

Aug 26, 2019 – Aug 24, 2020 · 252 sessions

Prices updated during market hours · refreshed about every 30 minutes while the market is open · delayed data, not for trading decisions

Numbered markers tie price moves to earnings, trial or study results, management comments and analyst or demand data. Loading events…

Full story

Retailers Become the New Ad Networks

Purchase data and closed-loop measurement are pulling advertising budgets from agencies and the open web into digital storefronts.

BULL side — Orange Apron Media gives suppliers measurable access to Home Depot's large base of high-intent home-improvement customers.

Read the full Retailers Become the New Ad Networks story