HAVAS.AS in “Retailers Become the New Ad Networks”
Havas N.V.
Havas is exposed to agency disintermediation when retailers sell inventory and closed-loop measurement directly to consumer brands.
HAVAS.AS impact map — “Retailers Become the New Ad Networks”
How this story travels from the headline to HAVAS.AS’s own business — positive, negative or mixed, direct or indirect, the mechanism, and how strong the exposure is.
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Jul 20, 2026 – Oct 19, 2026 · 66 sessions
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Full story
Retailers Become the New Ad Networks
Purchase data and closed-loop measurement are pulling advertising budgets from agencies and the open web into digital storefronts.
BEAR side — Havas is exposed to agency disintermediation when retailers sell inventory and closed-loop measurement directly to consumer brands.
Read the full Retailers Become the New Ad Networks story