GCI in “The Web Loses Its Clicks”
Gannett Co., Inc.
Declining search referrals add another structural headwind to the audience and advertising economics of local publishing.
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Mar 3, 2025 – Mar 2, 2026 · 241 sessions
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Full story
The Web Loses Its Clicks
AI answers and agents are replacing links, weakening the economics of search, marketplaces and the open web.
BEAR side — Declining search referrals add another structural headwind to the audience and advertising economics of local publishing.
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Bear side
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GCI in “The Web Loses Its Clicks”
StableExposure: not rated yetAI answers and agents are replacing links, weakening the economics of search, marketplaces and the open web.
Declining search referrals add another structural headwind to the audience and advertising economics of local publishing.
- AI Agents Tax the Open Web
GCI in “AI Agents Tax the Open Web”
FadingExposure: not rated yetAnswers replace links, rewarding platforms with proprietary audiences while starving businesses built on search referrals.
Gannett's local publishing network is vulnerable when AI answers capture search traffic before it reaches article pages.