4324.T in “Retailers Become the New Ad Networks”
Dentsu Group Inc.
Retailers' first-party platforms can disintermediate agency planning and compress fees on performance-oriented campaigns.
4324.T impact map — “Retailers Become the New Ad Networks”
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Sep 2, 2026 – Oct 19, 2026 · 34 sessions
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Full story
Retailers Become the New Ad Networks
Purchase data and closed-loop measurement are pulling advertising budgets from agencies and the open web into digital storefronts.
BEAR side — Retailers' first-party platforms can disintermediate agency planning and compress fees on performance-oriented campaigns.
Read the full Retailers Become the New Ad Networks story