Cheil Worldwide Inc. in 1 story
The narratives 030000.KS currently appears in, with its side and exposure in each.
Bull side
0 storiesNo bull-side stories for 030000.KS yet.
Bear side
1 story- Retailers Become the New Ad Networks
030000.KS in “Retailers Become the New Ad Networks”
AcceleratingExposure: not rated yetPurchase data and closed-loop measurement are pulling advertising budgets from agencies and the open web into digital storefronts.
Cheil Worldwide represents traditional agency exposure that could face fee and margin pressure as brands shift trade-marketing budgets directly to retailer media networks.