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The Swatch Group AG in 1 story

The narratives UHR.SW currently appears in, with its side and exposure in each.

Bull side

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Bear side

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Luxury Splits Into Icons and Orphans
UHR.SW in “Luxury Splits Into Icons and Orphans”
FadingExposure: not rated yet
Consumers still pay for genuine scarcity or affordable self-expression, but the logo-led middle is losing pricing power.
Mid-tier Swiss watches are highly exposed to weak Chinese demand and competition from both smartwatches and top-end mechanical brands.