TTGT in “The Web Loses Its Clicks”
TechTarget, Inc.
Informa TechTarget's B2B content and intent-based lead generation could be pressured if enterprise technology research shifts from publisher pages to AI assistants.
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Aug 20, 2025 – Aug 21, 2026 · 253 sessions
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Full story
The Web Loses Its Clicks
AI answers and agents are replacing links, weakening the economics of search, marketplaces and the open web.
BEAR side — Informa TechTarget's B2B content and intent-based lead generation could be pressured if enterprise technology research shifts from publisher pages to AI assistants.
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