SL.MI in “Luxury Splits Into Icons and Orphans”
Sanlorenzo
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Made-to-order yachts offer genuine scarcity and customization for ultra-high-net-worth buyers, placing Sanlorenzo at the resilient top of the luxury barbell.
SL.MI impact map — “Luxury Splits Into Icons and Orphans”
How this story travels from the headline to SL.MI’s own business — positive, negative or mixed, direct or indirect, the mechanism, and how strong the exposure is.
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Full story
Luxury Splits Into Icons and Orphans
Consumers still pay for genuine scarcity or affordable self-expression, but the logo-led middle is losing pricing power.
BULL side — Made-to-order yachts offer genuine scarcity and customization for ultra-high-net-worth buyers, placing Sanlorenzo at the resilient top of the luxury barbell.
Read the full Luxury Splits Into Icons and Orphans story