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MarketStoryBook

DSP in “Streaming Learns to Make Money”

Viant Technology Inc.

Bull sideFadingExposure: not rated yet

Viant's demand-side platform is heavily oriented toward connected television and lets advertisers buy streaming audiences programmatically.

DSP impact map — “Streaming Learns to Make Money”

How this story travels from the headline to DSP’s own business — positive, negative or mixed, direct or indirect, the mechanism, and how strong the exposure is.

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Price history, marked with story events

Oct 20, 2025 – Oct 19, 2026 · 227 sessions

Prices updated during market hours · refreshed about every 30 minutes while the market is open · delayed data, not for trading decisions

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Full story

Streaming Learns to Make Money

Password enforcement, ad tiers and tighter content budgets are converting streaming scale into cash flow while linear television keeps shrinking.

BULL side — Viant's demand-side platform is heavily oriented toward connected television and lets advertisers buy streaming audiences programmatically.

Read the full Streaming Learns to Make Money story