CVS Health Corporation in 3 stories
The narratives CVS currently appears in, with its side and exposure in each.
Bull side
2 stories- Retailers Become the New Ad Networks
CVS in “Retailers Become the New Ad Networks”
AcceleratingExposure: not rated yetPurchase data and closed-loop measurement are pulling advertising budgets from agencies and the open web into digital storefronts.
CVS Media Exchange can link advertising exposure to pharmacy, health, beauty and convenience-store purchases across a large loyalty ecosystem.
- America Imports the World's Drug Prices
CVS in “America Imports the World's Drug Prices”
StableExposure: not rated yetUS reference pricing puts global blockbuster economics—and not just American list prices—under pressure.
CVS can use its Caremark pharmacy-benefit platform and Aetna insurance arm to retain more negotiating leverage and lower drug costs under reference pricing.
Bear side
1 story- Managed Care's Margin Machine Breaks
CVS in “Managed Care's Margin Machine Breaks”
FadingExposure: not rated yetRising utilization, tougher reimbursement and scrutiny of denials are shifting economics from insurers back to care providers.
Medical-cost pressure at Aetna and scrutiny of pharmacy-benefit economics can offset strength in CVS's retail and services operations.