Dentsu Group Inc. in 1 story
The narratives 4324.T currently appears in, with its side and exposure in each.
Bull side
0 storiesNo bull-side stories for 4324.T yet.
Bear side
1 story- Retailers Become the New Ad Networks
4324.T in “Retailers Become the New Ad Networks”
AcceleratingExposure: not rated yetPurchase data and closed-loop measurement are pulling advertising budgets from agencies and the open web into digital storefronts.
Retailers' first-party platforms can disintermediate agency planning and compress fees on performance-oriented campaigns.